If you’ve got a business, you probably know that autoresponders can automate a lot of what you do for follow up. However, this isn’t necessarily true in every situation. In that case, if you can, having actual people follow up for you can benefit your business greatly.
When a person joins your list and takes whatever initial offering you give, they may need more than an email thanking them for their purchase or a welcome to the list message. In some cases, the follow up needs to be done by a live person one on one, over the phone. Let’s face it; have you EVER seen an FAQ section that answered every question you had? No. It doesn’t exist.
So with a live person on the phone, the customer can ask anything and get an answer right now. That is the type of world we live in and the Internet has cultivated a “right now” attitude. We want things better, we want things faster and we want them right now. So acquiesce and give it to them right now. Hit the phones and take some calls.
The thing is, we’ve begun to ignore the phone as a communications technique, what with the easy availability and convenience of email. However, it can be very powerful indeed. Imagine being a new subscriber and getting a call from the person you’ve just subscribed with. Wouldn’t you be impressed? Oftentimes, too, subscribers like the immediacy of phone calls versus the “wait-and-see” climate an email communications technique can set up.
If the thought of live calling simply seems too inconvenient or too time-consuming, try live chat. This operates on the same premise as the phone call, with the same one-on-one interaction. And, it will benefit you as a business owner because customers know they can trust you and reach you.
With live customer service either via chat or phone, you’re telling your customers that you care and that you want them to be satisfied. Being available to talk live (even through live chat) is going to make you stand apart from your competition in ways that are immeasurable. It also shows that you’re confident enough in both your business and your product that you can speak to customers anytime about their concerns. That’s very powerful, as you can see.
After a customer joins your list, signs up for your newsletter, etc., call or give them a live chat invite within just a few minutes. It doesn’t have to be much; you can simply say, “Welcome to the company, and let us know how we can be of service to you.” Customers will be amazed at this type of real, honest, personal service, so much so that they’ll revisit your site within a few hours — or better yet, tell other people about your site, too, so that those people, too, will become prospects and then, ideally, customers.
You get that from just one little short phone call or live chat of a few minutes’ length.
One great thing about these phone calls is that you can get information from customers that you may not get otherwise. You can ask them during the course of the conversation, for example, about hobbies or other interests. You may find out that they would be interested in other products you have, or that hobbies they pursue our something you can help them with.
Simply talking to customers can help you find out more about them, not just to “data mine,” but to get to know them so that they’ll fill comfortable with you.
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