Real Estate – Making Your Real Estate Blog Interesting

Making Your Real Estate Blog Interesting

If your blog is just a repository of your latest listings, it’s time for you to make a change. One way is by connecting features in your listing to interesting information – history, how-tos, stories, etc. By making your blog of interest to more people than just real estate buyers, you will gain authority and influence beyond your sphere as an agent. In turn, this can help with your marketing of your services.

For many agents, the blog on their website is for showcasing their listings and bringing new listings to the attention of their readers. But does this really give you an audience? I mean, sure, if your readers are interested in a 3 bedroom, 2 bathroom home in Neighborhood X in City Y, maybe your latest blog post will be of interest to them. For most of the mortals casually visiting your website, it’s just another boring listing – something that takes them a tenth of a second to glance over and discard.

Imagine, though, what they might do if you had the beginnings of an interesting story or some history about the house style or a how-to?  They might be encouraged to read further.  Reading further means that they are interested.  If your blog is interesting, they may well come back – just for the articles, but in the meantime, your name and business are getting branded on their minds – or tell their friends or post a particularly interesting post on their Facebook or Twitter… and suddenly your blog gets a lot more hits and you get a lot more free advertising.

How do you make your listings interesting? Start writing short blog posts to go along with them.  Make them of note to people interested in real estate, the community the home is in, or the history of home styles or home construction.

History of historic home (if you know it) and how it relates to the history of the community
History of the home’s construction style (Victoria, Craftsman, etc)
Interesting tips about renovating and maintaining older homes. 
Home care tips are always popular, especially seasonal maintenance reminders
Eco-friendly home solutions are getting huge amounts of popularity
Gardening advice
Staging advice for home sellers
Moving organization advice
Garage Sale tips
Home buyi
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ng tips

If you don’t know a lot about a subject, this is a great time to contact your local experts and feature their wisdom on your blog. Many people will be happy to share their expertise, especially if you’re giving them or their business free advertising. 

Make your blog entries short: three to five hundred words. Make them concise. If you want to really make your listings shine, make a feature of the listing a key point in your blog post. Go local; if you need information, go to or email a local business for information. Talk about local events. This is a wonderful way of establishing links in your areas of service.

Your blog can be more than just another listings repository. Make it shine with information that interests, excites and informs your audience and you will develop a following that can net you leads in the future. 

By: Carolyn Capalbo

Article Directory: http://www.articledashboard.com

Carolyn Capalbo is an expert military relocation specialist and real estate agent serving Fairfax County real estate. Visit Just4Real.com to find updated market information about areas in Prince William, including Prince William real estate.


What exactly are you paying for when the agent takes his/her commission? Well, you’re paying for the listing service, you’re paying for the agent to deal with all of the legal matters, and you’re paying for their network of buyers, sellers, and professionals in the real estate market. But when you sell your home For Sale By Owner, you can get all of the assistance you need from online FSBO websites, making it easy and convenient to put your home on the market and get a great price for it without paying costly commission.

The first step in selling you home For Sale By Owner is to educate yourself to current housing market conditions, real estate pricing in your property’s location, who is currently in the market, legal contractual matters, etc. The best way to do that is to read the abundance of literature on For Sale By Owner home selling. The web offers a comprehensive list of books and online material catered to the first-time For Sale By Owner home-seller. Once you have read and understand how selling you home For Sale By Owner works, the next step is to prepare your home to be put up on the market. In order to sell your home quickly at a great price, your home must look immaculate. Many times it is a good investment to update aspects of your home, like landscaping or appliances, in order to get a good price. A little goes a long way. When you sell your home For Sale By Owner, the power is entirely in your own hands. Depending on how you present your home, you can get more than your asking price, or less.

One of the biggest mistakes that For Sale By Owner home sellers make is pricing their property too high. That’s why it is important to price your home to sell. This is where educating yourself comes in handy, and understanding current housing market prices and property values can save For Sale By Owners a considerably amount of stress and frustration if their home doesn’t get the price they had in mind. Keep an eye on property values within your own neighborhood, or consult with real estate professionals and home appraisers. There are also plenty of FSBO online pricing resources available through the web, so once you know the conditions of your own home, you can set a reasonably price for both you and your buyer.

The next step in For Sale By Owner (FSBO) home selling is to market your home. Your home must be completely ready and priced well in order to put it on the market. Without the assistance of an agent, you, the home-seller, must work hard to create a compelling listing, highlighting all the features that will help you sell your home. Getting your home on a Multiple Listing Service MLS or other listing service, will be a great way to make buyers aware of you property, as well as putting up a professional looking yard sign and have flyers ready for potential buyers to peruse. Don’t be afraid to use social media websites as well. Research shows that the majority of potential buyers use social media to find homes to buy. This can be a great resource for selling your home For Sale by Owner.

Once your home is properly listed and offers are being generated the next step to sell your home For Sale by Owner is to negotiate offers so that you get the price you are asking for. Many times, buyers work with agents in order to purchase a property, which can be intimidating to newer For Sale By Owner home-sellers. Remain confident and work for the price you deserve! This is an important part of For Sale By Owner home selling, and though it can be difficult, it comes more naturally with experience. Once a price is negotiated, For Sale By Owner home-sellers then work with they buyer or the buyer agent to manage the closing process. Home inspections may sometimes result in concessions on selling price. You will have to negotiate a fair concession that works for you and the buyer.

Once the deal goes to closing, and you receive the equity check for your property, you will see the benefits of selling your home For Sale By Owner-in the thousands!

Save thousands of dollars and let Yigdigs.com aid you in easily buying or selling FSBO or For Sale By Owner properties with only limited assistance from a real estate agent.

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